"Be happy while living for you’re a long time dead." (Old Scottish proverb)
"When you go against the current, you reach the source." (Bram Vermeulen)
"If a plant climbs, it has the support of a wall." (African proverb)

I began my career as an independent photographer/film-maker. One of my customers asked me if I would like to be an independent representative for their products. I discovered hard sales, as well as interpersonal relationships, how to quickly understand a situation. After successfully completing a degree in marketing at night school, I continued to sell promotional materials, photocopiers and offset machines, then cameras to eventually create an optical equipment distribution network. I left that sector to work for a while as a Sales & Marketing Manager for a watch brand. I later, by chance, based more on a feeling, joined a company specialised in HR communication as an account manager where I developed a passion for all aspects of employer branding. That was 20 years ago...The work world is changing quickly and you have to be ready to find your place and the right candidates!

After spending 10 years in an HR communication agency, I had the opportunity to "go to the other side" and become an Employer Branding & Sourcing Manager for one of the largest (and, obviously, one of the best 😉) employers in Brussels where I've worked very hard for the past 10 years to find candidates who, 80% of the time, work in sectors experiencing shortages. Over the past several years, I've also worked freelance, which means that I can travel to other sectors as well.